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Fertitude's Cookie Policy

Last Updated: October 2025

This Cookie Policy explains how Fertitude ("Company," "we," "us," or "our") uses cookies and similar technologies to recognize you when you visit our website at https://www.fertitude.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Fertitude) are called "first party cookies." Cookies set by parties other than the website owner are called "third party cookies." Third party cookies enable third party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why we use cookies

We use cookies for several reasons. Some cookies are required for technical reasons for our Website to operate (we refer to these as "essential" or "strictly necessary" cookies). Others help us to enhance your user experience and/or provide analytics and advertising features. The specific types of cookies served through our Website are described below.

You cannot disable essential cookies through our cookie banner, but you can use your browser to block or alert you about these cookies.

1. Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as secure areas. Because these cookies are strictly necessary to deliver the Website, you cannot refuse them without impacting how our Website functions. You can block or delete them by changing your browser settings, however.

Some parts of the Website may not function properly without these cookies. However, some parts of the site may not work as intended.

2. Performance and Functionality Cookies

These cookies are used to enhance the performance and functionality of our Website but are non-essential to its use. However, without these cookies, certain functionality may become unavailable. They help us to remember your preferences and improve your browsing experience. For example, they may remember your region or preferred language.

3. Analytics and Customization Cookies

These cookies collect information that is used in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.

You can opt out of being tracked by Google Analytics by visiting https://tools.google.com/dlpage/gaoptout

4. Advertising Cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Managing Cookies

You can manage your cookie preferences through the cookie banner displayed when you first visit our Website or by adjusting your web browser settings. Some features of the Website may not function properly if cookies are disabled.

Please note that disabling certain cookies may impact your ability to use some features of the Website.

Browser Settings

Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the Website.

See browser-specific guides below:

Updates to this Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

Contact Us

If you have any questions about our use of cookies or other technologies, please contact us at privacy@fertitude.com