Backing Fertitude
Join Us in Transforming Women’s Health
Every day, millions of women face stigma, misinformation, and silence around their reproductive health. Fertitude was built to close this gap — combining trusted knowledge, AI-powered guidance, and access to the right experts and support, all in one platform.
5000+
We’ve already reached 5,000+ women with month-on-month growth, strong engagement, and a clear path to scale. But this is just the beginning.
Why Fertitude is Different
1
Inspired by lived experience + domain expertise
Founded by Dr. Kieva Chris-Amusan, a doctor navigating her own reproductive health journey.
2
Holistic care
Support across a woman’s life cycle, including mental health and community support.
3
AI + human care, built on habit
A gamified tracker women love, powered by Kiki AI for 24/7 guidance and seamless triage to community or human experts when needed.
4
Scalable model
Freemium subscriptions, marketplace commissions, and B2B wellness plans
The Market
Women’s health/femtech market projected to exceed $75B globally by 2027
Africa represents an underserved, high-growth region with 400M+ women of reproductive age
Growing demand for affordable, digital-first health solutions
Our Vision
We’re building more than an app -- Fertitude is laying the foundation for a global women’s health ecosystem that serves women across borders, income levels, and life stages.
Our long-term play includes building:
The largest women’s health services marketplace → Aggregating labs, pharmacies, and providers in one platform.
Access to finance for women’s health → Loans, health savings accounts, and more.
Diaspora & global majority expansion → Serving African women and the 85% global majority with culturally relevant solutions.
Global partnerships in research → Closing women’s health data gaps.
Reaching underserved regions → Low-bandwidth and toll-free access for rural communities.
How You Can Support Fertitude
Invest
Join our current fundraising round and back a high-growth femtech startup.
Partner
Collaborate with us on CSR, HMO, or workplace wellness initiatives.
Donate/Grant
Help us expand access to underserved women, especially in rural areas.
Make an Intro
Not an investor or partner yourself? You can still recommend us to someone who might be.
Next Steps
Interested in supporting Fertitude?